Ubisoft is one of the publishers out there that are aggressively supporting the long tail, with more than one year of extra content being added for its biggest games. It’s a bold move, as others would just support for a year before releasing a sequel.
But so far it proved to be a good move, in particular is the case for Rainbow Six Siege. At launch on December 2015 it was hampered with online instabilities, a big sore point since it is mostly a PVP multiplayer game. Add that to the insecurities of old fans with this new direction- Rainbow Six was a franchise built around the single player aspect- and it was met with mixed reception.
Now entering Year 3 of post-launch support, which kicked off with the limited time Outbreak PVE event, Rainbow Six has hit a big milestone- 30 million players. In December last year, that number was 25 million.
To celebrate, they release a video highlighting testimonies from players across Europe.
Ubisoft is also doing something similar to other games in its stable. Last year’s Ghost Recon Wildlands is getting a second round of new content starting with a special mission featuring Splinter Cell’s Sam Fisher, while For Honor, which was plagued with online connectivity issues on launch, now has dedicated servers.
Via VG 24/7