PlayStation is celebrating the the Lunar New Year with a sweet, rather cosy promo campaign.
The “Love Of Play” promotion campaign sees PlayStation collaborating with Kim Chaewon from South Korean girl group Le Sserafim. This is a series of four videos that celebrates the Lunar New Year (not Valentine’s) with loved ones and PlayStation.
The first of the four videos is now live here:
PlayStation Festive New Year 2026 Sale
As you can expect at every Lunar New Year/Chinese New Year, PlayStation is having a sale.
The PlayStation Festive New Year Sale 2026 begins from February 6-19 in participating retailers where you can pick up PlayStation hardware and physical copies of first-party PlayStation Studios titles at a discount.
This is another good opportunity to get a PS5 Digital Edition under RM2,000 in Malaysia—ridiculously cheap considering the rising costs of PC parts that also power these consoles at the moment.
None of the deals stand out as much as the previous 11-11 sale. Still good deals though, if you missed out on the previous sale.
Full discount prices for the PS Festive New Year 2026 sale can be found here.
PlayStation X Wiggle Wiggle Collaboration Limited-Edition Merchandise Launch
Lastly, PlayStation is collaborating with South Korean lifestyle brand Wiggle Wiggle on a new line Love Of Play merch. This includes Acrylic clips, acrylic coasters and a pair of PlayStation-branded washable home slippers. Yeah, cute and cosy PlayStation merch, what a nice breath of fresh air.
Fans can cop this limited-edition set of merch by participating in select PlayStation Asia social activities. The first of which is a creative Instagram Stories sticker contest, so follow PlayStation Asia on IG for the lowdown on that.