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EA Explains Why Loot Boxes In Battlefront II Are Not Just Cosmetics
Loot boxes, in particular the ones in Star Wars Battlefront II, has sparked a huge uproar enough for legistation bodies need to look into this issue. But there are ways to do loot boxes without making a community mad, like cosmetics.
There is an issue on adding in cosmetics in Battlefront II, however. It would break Star Wars canon.
This was mention by EA’s CFO Blake Jorgensen speaking at the Credit Suisse Annual Technology, Media & Telecom Conference:
“It’s an amazing brand that’s been built over many, many years, and so if you did a bunch of cosmetic things, you might start to violate the canon, right? Darth Vader in white probably doesn’t make sense, versus in black. Not to mention you probably don’t want Darth Vader in pink. No offense to pink, but I don’t think that’s right in the canon.”
While it makes some sense that the development team has a strong reverence to the franchise (or very strict restriction from LucasFilms) that they have to make everything adhere to canon, it’s a flimsy argument. Gating away game-winning perks in loot boxes is still a worse move than adding canon-breaking cosmetics.
EA’s stock prices have dropped down 8.5%, losing $3 billion USD after Battlefront II is released, thanks to the loot box controversy it is unfortunately spearheading.