Xbox has announced that they are now the Official Console Partner for the BWT Alpine F1 Team as part of a multi-year deal.
Expect to see the Xbox logo not only on the Alpine A523, the team’s 2023 challenger, but also around the paddock areas “during key races each season”.
And that can be seen as soon as the Japanese Grand Prix happening this weekend, the same weekend that Tokyo Game Show 2023 is taking place, which Xbox has a big livestream for.
“Today’s announcement with Alpine continues our push to reach more fans around the world through their love of sports,” said Jerret West, CVP Gaming Marketing, Xbox. “Motorsports is one of the most exciting sports categories in the world, with a diverse fanbase that comes together to embrace the thrill of competitive racing. Xbox and Alpine share common values when it comes to diversity, equity and inclusion, and we look forward to bringing the joy and community of gaming and racing to more people around the world through this exciting partnership.”
“We are extremely pleased to be partnering with Xbox, a household name and strong leader in the gaming industry,” said David Gendry, VP, Alpine Sponsoring, Partnerships and Communications. “Over the past years, we teamed up successfully on a few projects that reached successfully to our fans worldwide. We are now proud to consolidate this experience into a longer-term partnership, built on the foundation of our shared values with both Microsoft and Xbox.”
The Microsoft logo has been emblazon on Team Enstone ever since the team run under their previous Renault guise. Past Forza Motorsport games, an Xbox first-party series, has also featured Formula 1 cars from this particular team. Xbox also had ran some Game Pass promos with the team in the past.
It won’t be a surprise if all a sudden the new Forza Motorsport reveals a current F1 car makes it to its growing car list, which has happened before. But for now, there’s another logo on the Alpine and it’s one that us gamers surely recognise.
Source: Xbox Wire