Cutesy Farming Game And Dance Battler Ooblets Is Now An Epic Games Store Exclusive, Devs Explain Why

Another one

Yes, another one. Cutesy farming game that at first looks like a Pokemon-like but their cute animal creatures have dance battles instead Ooblets is now an Epic Games Store exclusive.

In a blog post on their site, titled “We Did The Thing“, the developers Glumberland explained why they took the exclusivity deal.

Short answer: The Money. Upfront money.

The longer answer: Epic offers a minimum guarantee on sales. “Because Epic doesn’t yet have the same market share as their competitors, they offered us a minimum guarantee on sales that would match what we’d be wanting to earn if we were just selling Ooblets across all the stores,” the blog post reads.

“That takes a huge burden of uncertainty off of us because now we know that no matter what, the game won’t fail and we won’t be forced to move back in with our parents (but we do love and appreciate you, parents!).

“Now we can just focus on making the game without worrying about keeping the lights on. The upfront money they’re providing means we’ll be able to afford more help and resources to start ramping up production and doing some cooler things.”

Epic offering a guarantee of sales by signing up as an exclusive, and throw in some upfront money is a pretty alluring deal. It guarantees a developer that they can continue working on the game, and other games in the future.

So for indie devs, especially those that make niche games that might not sell well enough even when it’s out on all of the PC distribution platforms, Epic’s deal is an offer hard to refuse.

Likewise, this is the same thing happening with MechWarrior 5: Mercenaries recently. The money was better by signing on Epic, and developers Pirahna Games cited Steam’s issue on discoverability which leads to that game being exclusive as well.

The Ooblets blog post also offers a rebuttal on the points where most users are angry on Epic. On the topic of the store not having enough features, that’s expected.

“Things take a lot longer to develop properly than people tend to realize and nobody comes to market with perfect software,” the post reads, before citing the early days of Steam when it was a horrible, scary concept.

On the topic of exclusives being anti-consumers, the post explains that the Epic Games Store is not another subscriptions service like Netflix and HBO or another console purchase. It’s just another launcher to install for free.

“So let’s remember that this is all low-stakes video game stuff we’re dealing with here,” the post continued.

The game has a Steam page, but no purchases or pre-orders are available. So hopefully this should not be a big of a backlash compared to other, more controversial exclusivity deals.

Ooblets still don’t have a release date, but will be out on PC (Epic Games Store) and Xbox One when it’s done.

Source: Ooblets

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