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Blizzard Backs Down- Is Here To Stay


Well, this is awkward. Blizzard announced last year they will phase out the use of the name. was the multiplayer structure that powers games before it was a commonplace feature, but now serves as the name of Blizzard’s launcher on PC.

The name change was supposedly to get all Blizzard products a unified name- not every gamer today was there when the name made sense. So they slowly phased out the name and rename the launcher as the Blizzard App.

Looks like they are backing down on the name change. “ is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996,” reads the statement on this name change.

“The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well.”

Frankly, even Blizzard themselves can’t stick to the branding- calling by name in a few instances during the Destiny 2 reveal event last May. Destiny 2 will be the first non-Blizzard game to use Blizzard’s launcher, so it would be better if the game finds home in a launcher not named after a developer/publisher it has little relations to.

Moving forward, the launcher and service will be officially named “Blizzard” with the company’s name in the logo.

When a brand is too iconic, it’s hard to change. Plus, is still cool to say out loud.