Sega Corporation and Animate Co. Ltd. announced the launch of a year-long, cross-regional collaboration. This will see Sega Group IPs (which includes Sega, Atlus and Rovio) to appear at animate stores in Japan as well as overseas. Yes, this also includes animate Kuala Lumpur at Lalaport.
The Sega/Atlus X animate collab will feature 8 different IPs and will begin rolling out in June 2026. Expect “exhibitions, hands-on gameplays, merchandise and Cafe Gratte collaborations” at the over 140 animate stores in Japan and the rest of the world.
The collab events don’t roll out exactly at the same time, so there’s a long list of dates and locations.
The collab events are classified as Fair (receive bonus items based on merchandise purchases), Only Shop (exhibitions related to the featured IP) and Gratte (for Cafe Gratte locations, which will feature graphic latte of character prints based on the featured IP).
Sega Atlus X animate collaboration worldwide schedule
The schedule for the Sega/Atlus X animate collab are as follows (subject to change). All dates are for 2026 unless specified.
Sonic The Hedgehog: June 6-21 (Fair runs from June 6-28)
- Only Shop, Fair
- animate Shanghai Flagship Store
- animate Wujiaochang
- animate Chengdu
- animate Hangzhou (3)
- animate Taipei (3)
- animate KOREA main store Hongdae (3)
- animate Bangkok (3)
- animate Kuala Lumpur (3)
- animate Los Angeles (3)
- Fair (June 6-28)
- animate Ikebukuro Flagship Store
- animate Akihabara
- animate Shibuya
- animate Kichijoji PARCO
- animate Yokohama VIVRE
- animate Sendai
- animate Nagoya
- animate Osaka Nippombashi
- animate Umeda
- animate Okayama
- animate Guangzhou
- animate Hong Kong
- animate Taichung
- animate Kaohsiung
- animate KOREA Busan
- animate KOREA Jamsil Lotte
- animate Future Park Rangsit
- animate London
- animate Online Shop
- Gratte (June 6-28)
- animate Ikebukuro Flagship Store
- animate Akihabara ANNEX
- animate Shibuya
- animate Kichijoji PARCO
- animate Yokohama VIVRE
- animate Sendai
- animate Nagoya
- animate Osaka Nippombashi
- animate Umeda
- animate Okayama
- animate Shanghai Flagship Store
- animate Chengdu
- animate Hangzhou
- animate Hong Kong
- animate Taipei
- animate KOREA main store Hongdae
- animate KOREA Jamsil Lotte
- animate Bangkok
- animate Kuala Lumpur
Puyo-Puyo
- Fair (February 2027), locations TBA (includes Japan and rest of the world)
- Gratte
- July 11-August 2
- animate Hong Kong
- animate Taipei
- animate Bangkok
- animate Kuala Lumpur
- July 18-August 9
- animate KOREA main store Hongdae
- animate KOREA Jamsil Lotte
- July 25-August 16
- animate Shanghai Flagship Store
- animate Chengdu
- animate Hangzhou
- February 2027, locations TBA
- July 11-August 2
Hatsune Miku: Colorful Stage!
- Only Shop and Fair
- August 1-31
- animate Taipei
- August 15-30
- animate KOREA main store Hongdae
- August 15-31
- animate Shanghai Flagship Store,
- animate Wujiaochang
- animate Chengdu
- animate Hangzhou
- animate Hong Kong
- August 15 – September 6
- animate Bangkok
- animate Kuala Lumpur
- October 10-25
- animate Los Angeles
- August 1-31
- Fair
- August 8 – September 6
- animate stores in Japan
- animate Online Shop
- August 1 – August 31
- animate Taichung
- animate Kaohsiung
- August 15 – August 30
- animate KOREA Busan
- animate KOREA Jamsil Lotte
- August 15 – August 31
- animate Guangzhou
- animate Xiamen
- August 15 – September 6
- animate Future Park Rangsit
- August 8 – September 6
- Gratte
- August 1-31
- animate Taipei
- August 15-30
- animate KOREA main store Hongdae
- animate KOREA Busan* (this cafe will only offer icing cookies only)
- August 15 – August 31
- animate Shanghai Flagship Store
- animate Chengdu
- animate Hangzhou
- animate Hong Kong
- August 15 – September 6
- animate Bangkok
- animate Kuala Lumpur
- August 1-31
Persona Series (Atlus)
- Only Shop & Fair
- September 19-October 25
- animate Ikebukuro Flagship Store 1st Floor
- September 11 – September 28
- animate Taipei
- September 12 – September 27
- animate Shanghai Flagship Store
- animate Wujiaochang
- animate Chengdu
- animate Hangzhou
- animate KOREA main store Hongdae
- animate Bangkok
- animate Kuala Lumpur
- September 19 – October 4
- animate Los Angeles
- animate Hong Kong
- September 19-October 25
- Fair
- September 19 – October 25
- All animate stores in Japan
- animate Online Shop
- September 11 – September 28
- animate Taichung
- animate Kaohsiung
- September 12 – September 27
- animate Guangzhou
- animate Beijing
- animate KOREA Busan
- animate KOREA Jamsil Lotte
- animate Future Park Rangsit
- September 19 – October 25
- Gratte
- September 11 – September 28
- animate Taipei
- September 12 – September 27
- animate Shanghai Flagship Store
- animate Chengdu
- animate Hangzhou
- animate Hong Kong
- animate KOREA main store Hongdae
- animate Bangkok
- animate Kuala Lumpur
- September 19 – October 4
- animate Hong Kong
- Date TBD
- Ikebukuro Flagship Store
- animate Akihabara ANNEX
- animate Shibuya
- animate Kichijoji PARCO
- animate Yokohama VIVRE
- animate Sendai
- animate Nagoya
- animate Osaka Nippombashi
- animate Umeda
- animate Okayama
- September 11 – September 28
Metaphor: ReFantazio (Atlus)
- Fair October 10 – November 1
- animate Ikebukuro Flagship Store
- animate Akihabara
- animate Shibuya
- animate Kichijoji PARCO
- animate Yokohama VIVRE
- animate Sendai
- animate Nagoya
- animate Osaka Nippombashi
- animate Umeda
- animate Okayama
- animate Shanghai Flagship Store
- animate Wujiaochang
- animate Guangzhou
- animate Chengdu
- animate Beijing
- animate Hangzhou
- animate Hong Kong
- animate Taipei
- animate Taichung
- animate Kaohsiung
- animate KOREA main store Hongdae
- animate KOREA Busan
- animate KOREA Jamsil Lotte
- animate Bangkok
- animate Kuala Lumpur
- animate Los Angeles
- animate Online Shop
- Gratte
- October 11 – November 1,
- animate Shanghai Flagship Store
- animate Chengdu
- animate Hong Kong
- animate Taipei
- animate KOREA main store Hongdae
- animate Bangkok,
- animate Kuala Lumpur
- Dates TBD
- animate Ikebukuro Flagship Store
- animate Akihabara ANNEX
- animate Shibuya
- animate Kichijoji PARCO
- animate Yokohama VIVRE
- animate Sendai
- animate Nagoya
- animate Osaka Nippombashi
- animate Umeda
- animate Okayama
- October 11 – November 1,
Yakuza/Like A Dragon
- Only Shop & Fair November 21-December 13
- animate Los Angeles
- Fair November 21-December 13
- animate Shanghai Flagship Store
- animate Wujiaochang
- animate Guangzhou
- animate Chengdu
- animate Beijing
- animate Hangzhou
- animate Hong Kong
- animate Taipei
- animate Taichung
- animate Kaohsiung
- animate KOREA main store Hongdae
- animate KOREA Busan
- animate KOREA Jamsil Lotte
- animate Bangkok
- animate Kuala Lumpur
- Gratte November 21-December 13
- animate Shanghai Flagship Store
- animate Chengdu
- animate Hong Kong
- animate Taipei
- animate KOREA main store Hongdae
- animate Bangkok
- animate Kuala Lumpur
Angry Birds (Rovio)
- Fair
- December 2026
- animate Shanghai Flagship Store
- animate Hong Kong
- animate Taipei
- animate KOREA main store Hongdae
- animate Bangkok
- animate Kuala Lumpur
- animate Los Angeles
- February 2027
- animate Ikebukuro Flagship Store
- animate Akihabara, animate Shibuya
- animate Kichijoji PARCO
- animate Yokohama VIVRE
- animate Sendai
- animate Nagoya
- animate Osaka Nippombashi
- animate Umeda
- animate Okayama
- animate Online Shop
- December 2026
Sakura Wars
- Fair January 2027
- animate Ikebukuro Flagship Store
- animate Akihabara
- animate Shibuya
- animate Kichijoji PARCO
- animate Yokohama VIVRE
- animate Sendai
- animate Nagoya
- animate Osaka Nippombashi
- animate Umeda
- animate Okayama
- animate Shanghai Flagship Store
- animate Wujiaochang
- animate Guangzhou
- animate Chengdu
- animate Beijing
- animate Hangzhou
- animate Hong Kong
- animate Taipei
- animate Taichung
- animate Kaohsiung
- animate Bangkok
- animate Future Park Rangsit
- animate Kuala Lumpur
- animate Los Angeles
- animate Online Shop
- Gratte January 2027
- animate Ikebukuro Flagship Store
- animate Akihabara ANNEX
- animate Shibuya
- animate Kichijoji PARCO
- animate Yokohama VIVRE
- animate Sendai
- animate Nagoya
- animate Osaka Nippombashi
- animate Umeda
- animate Okayama
- animate Shanghai Flagship Store
- animate Chengdu
- animate Hong Kong
- animate Taipei
- animate Bangkok
- animate Kuala Lumpur
Sega/Atlus X animate Collab at animate Kuala Lumpur Schedule
animate Kuala Lumpur is set to host all eight featured IPs in this collaboration. Here’s a schedule of the upcoming events specifically just for animate KL:
- Sonic The Hedgehog
- Only Shop: June 6-21
- Fair: June 6-28
- Gratte: June 6-21
- PuyoPuyo
- Fair: February 2027
- Gratte: July 11-August 2
- Hatsune Miku: Colorful Stage!
- Only Shop, Fair, Gratte: August 15-September 6
- Persona Series (Atlus)
- Only Shop, Fair, Gratte: September 12-27
- Metaphor: ReFantazio (Atlus)
- Fair, Gratte: October 10-November 1
- Yakuza/Like A Dragon
- Fair, Gratte: November 21-December 13
- Angry Birds (Rovio)
- Fair: February 2027
- Sakura Wars
- Fair, Gratte: January 2027