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Epic Games Store Announced, Offering Even More Pay Cut To Developers Than Any Other Distribution Platform
Steam, here comes your new challenger
This should not be a surprise. While Steam has been reliable as the de-facto destination to buy PC games, but more companies are building their own stores and distribution platform either for their own games or to rival Steam itself. Now another company steps into the ring, with a big, lucrative proposition for developers.
Epic Games is now launching the Epic Games Store.
What separates the Epic Games Store than the rest of the distribution platforms is its pay cut share. Each sale of a game has a split on how much it goes to the developers/publishers and how much goes to the platform owner. Epic is offering a whopping 88% pay cut to the developers, with Epic only taking 12%.
For comparison, games on Steam has a 70-30 split. It’s a 65-30-5 split for games on Unreal Engine 4, where the 5% is for Unreal licensing. So a 88-12 split is hugely enticing. Plus, it goes for all games, whether it is run on Unreal Engine 4 or not.
Epic is also promising the Support-A-Creator program where content creators can get an affiliate link and kickback for each game sold, direct communications to players and full control of game pages to developers.
No, we’re not kidding. The first paragraph of the announcement credited the huge success of Fortnite to being able to offer this:
For the past five years, we’ve been building tools enabling Epic to bring our games directly to players. We built the Epic Games launcher on PC and Mac featuring Fortnite and Unreal Engine; we built a worldwide digital commerce ecosystem supporting dozens of payment methods; and we gained great economies of scale thanks to Fortnite’s growth.
Steam has recently offered a more generous pay cut, a 75-25 split, for games that earned $10 million USD and a 80-20 split once it reached $50 million USD, most likely anticipating this announcement.
Source: Epic Games