THQ Nordic, one of the many publishers under the Embracer Group has now set up shop in Singapore.
This new entity will be tasked with providing marketing and PR services for games under THQ Nordic and HandyGames label for the Southeast Asia region.
This includes the markets of Malaysia, Thailand, Taiwan, Indonesia, Philippines, Singapore, Hong Kong, and Vietnam.
“Building on the success of our Japanese office, the next logical challenge to take on was entering the greater ASEAN region,” said Philipp Brock, Marketing Director of THQ Nordic. “With almost half of the world’s gamers located here, establishing a footprint poses not only a daunting challenge but a wholly exciting one as well. Plus and as always: our interest is long-term orientated, not just a quick pleasure.”
From the looks of it, expect to see more coverage on games by THQ Nordic and HandyGames from the local press and content creators with this expansion.