Intel felt the threat in the upcoming MOST DEMANDING UPCOMING PROCESSOR IN 2017 thus Intel must make their move to Cannonlake in order to compete with Ryzen.
AMD is poised to change the entire PC market with its Ryzen processors (YES !!! *internal screaming*) that will launch next month, leaving an overrated, overpriced, overruled Intel in AMD’s feet. But no, Intel prepare a counterattack and really confident that they’re able to sustain their marketing with this upcoming Cannonlake architecture.
During a chat with Deutsche Bank Securities, Intel boss Brian Krzanich was asked about the company “That’s very helpful. I guess as my follow-up, you talked about the ASPs in answering a prior question. I wondered about the competitive intensity in the PC market. You’re taking a more conservative tack than the third-party vendors are forecasting, but your primary x86 competitor is coming out with a new architecture for the first time in many, many years. So, I wonder whether it’s on the ASP or the unit or the market share side how you’re factoring that into your forecast for the year“.
Krzanich replied with: “Sure. I would tell you that we always look at this environment and say there’s going to be a competitive risk in the environment. And we’re always focused on really, our own product roadmap and making sure that we have the highest performance product. So, when we look at 2017, we still believe that our product roadmap is truly the best ever it’s been”. But he continued, touching on the just-launched Kaby Lake architecture and how it will ramp up through 2017, and that there will be “many more SKUs and higher-performance products as we go into 2017“.
He continued: “And then we showed at CES the first working 10-nanometer Cannonlake product, which we’re still planning to ship by the end of this year and really ramp into 2018. We still believe that our roadmap and our leadership will continue to give us the performance the customers want and desire. And so that didn’t necessarily factor into that more cautious forecast. That forecast was really much more a function of where we think the PC market really is overall“.
Basically what we are seeing here are that AMD finally shows their fangs and ready to bite our wallet and personally Intel is the iPhone version in PC where they release a new product with slight benefits but have to pay for tons of cash. Plus, Intel teased CannonLake but their KabyLake just launched in the market in IDK, 30 days ago isn’t getting much hype, thus they seem to be enjoying easy profits for WAY TOO LONG. So, throwing dust to Intel, AMD currently have SenseMI technology in Ryzen, a masterpiece technology that enhanced the CPU (MAXIMUM OVERDRIVE!) for specific uses and consumers.