Nvidia has announced the expected next generation of GPUs, the GeForce RTX 40 Series.
The RTX 40 GPUs are all running on the new Ada Lovelace architecture- the name being a tribute to the pioneer of computing.
Nvidia claims the RTX 40 Series will deliver “massive generational leaps in performance and efficiency, and represents a new era of real-time ray tracing and neural rendering.”
The RTX 40 graphics cards will have new third-generation RT Cores to power ray-tracing calculations (up to 191 effective ray-tracing teraflops, 2.8 times more than the previous ones in the RTX 30 cards). You can expect better performance when playing games with ray-tracing on with the new cars.
And it also includes a fourth-gen version of the Tensor Cores for AI-related calculations. And this comes together with the reveal of Nvidia DLSS 3.
Deep Learning Super Sampling is Nvidia’ upscaling tech- allowing you to run at lower native resolution while the AI (via machine learning) up-res the image quality to a higher resolution, which uses fewer resources and thus allows better gaming performance.
35 games and apps are already signed on to support DLSS 3, this includes Epic Games’ Unreal Engine 4 and 5 and the Unity Engine.
The new RTX 40 Series GPUs also benefit content creators, in particular ones that work on videos. The new graphics cards support a new eight-gen NVENC video encoder, as well as the addition of NVENC AV1.
The launch of the RTX 40 Series comes with two different GPUs- the Nvidia GeForce RTX 4080 and the flagship RTX 4090. The two cards will be available starting this November, starting at $899 USD (about RM4,097) and $1,199 (about RM5465).