Astro Officially Launching e-Sports Channel- eGG
Heavily rumoured last month, today local TV broadcasting network Astro will launch a 24-hour channel dedicated to e-sports. Named eGG (Every Good Game), the channel is the first of its kind in South East Asia.
e-sports tournaments such as Dota 2, League of Legends, Counter Strike Global Offensive, Hearthstone, StarCraft II and Heroes of the storm will now be hosted on eGG, channel 808 on Astro. No word if they will broadcasting fighting game tournaments like EVO though.
eGG won’t stop as just a tournament channel, as Vice President of Sports at Astro, Lee Choong Khay, is looking forward to partner up with developers to “bring live top tier global tournaments and on demand content featuring pubstomps, gaming walkthrough, expert guides, documentaries, game house tours and weekly highlights.”
So, what has conviced Astro to go ahead with the channel launch? The audience numbers who watch e-sports is huge, expecting to be 218 million worldwide by the end of 2016.
This is will immensely help the booming video game community in the country. Our local boys have been performing well in e-sports. We have world-class Dota teams, and many other teams up and coming in a variety of games.
The channel will launch this June, free for all Astro customers.