Lenovo is breaking grounds with today’s announcement at the Lenovo Game On event at Plaza Low Yat today. Lenovo will now start sponsoring e-sports events around Southeast Asia. Seeing the dramatic growth of the gaming market in Asia-Pacific, especially in Malaysia, Lenovo is betting on investing into the gaming market via e-sports sponsorships.
As such, Lenovo just announced that they will be partnering with Microsoft in sponsoring the ESL One Genting, a premier Dota 2 tournament organised by the ESL happening this January. Being joint platinum sponsors, expect to see a lot of Lenovo gear on stage. Lenovo is also [...]